Since its debut in 2010, The Real Housewives of Beverly Hills has captivated audiences with the luxurious lives of wealthy women in Los Angeles. Known for its glamorous makeup, stylish outfits, and dramatic conflicts, the show has become a global phenomenon.
To promote the latest season, NBC Universal and Hayu enlisted the help of D8 Studio, known for their work on Richard Osman’s novel We Solve Murders. Despite not having access to the show’s cast, D8 Studio created a unique campaign featuring a miniature universe with dolls representing the iconic Housewives.
Set in the „Hayu-wood“ hills, the Hayu House and its miniature Housewives became the stars of the campaign, bringing luxury, humor, and drama to life. Each doll was meticulously styled to capture the essence of the show’s characters, with stop-motion animation bringing them to life.
The campaign successfully blends humor and nostalgia, appealing to both loyal fans and new viewers. By showcasing the brand as the ‚Home of the Housewives,‘ Hayu aims to excite audiences with its unique approach to promoting the show.
This stop-motion campaign is a testament to the power of creativity in a digital world, standing out in a crowded media landscape. Despite a challenging schedule, the team at D8 Studio delivered a visually stunning and engaging campaign in just 30 working days.