You may have heard of Just Eat, Deliveroo, and Uber Eats, but have you heard of Karnival? Established in 2016, this London-based catering business offers a unique twist by bringing the magic of street food markets directly to their clients.
Karnival collaborates with well-known London traders to create personalized street food experiences for various occasions, from office lunches to public pop-ups. Despite their offerings, Karnival remains relatively unknown. To address this, they enlisted the help of Bath-based branding agency Thisaway to showcase what sets them apart.
Design director Adam Cale explains, „Karnival wanted a brand that would differentiate them in the market and resonate with both traders and clients.“ This led to the concept of „Hungry for more,“ emphasizing the brand’s ability to deliver the ambiance and excitement of a market along with the convenience of delivery.
This concept drives Karnival to enhance their offerings and expand their clientele. For vendors, it encourages growth and exposure, while challenging clients to seek more than standard fast food options.
To visually represent this concept, Thisaway drew inspiration from the vibrant world of street food, incorporating elements like packaging, stickers, and menus into a dynamic visual identity. Hand-drawn stickers, rugged wrappers, and vivid photography create a lively tapestry, reflecting the diverse and energetic street food culture.
The color palette blends earthy tones with vibrant fruits and vegetables, while a bold typeface maintains consistency throughout the branding. Additionally, a signature logo created by lettering artist Oli Frape anchors the identity system, solidifying Karnival’s unique and engaging brand presence.