Since the 1980s and 1990s, creative professionals have transitioned from analogue to digital tools, resulting in increasingly sophisticated tools that save time and allow for more creativity. However, the convenience of these tools may start to pose a problem as artificial intelligence advancements make creating content easier but potentially less original.
There is a growing trend among creative professionals to embrace simpler tools and processes to reconnect with authenticity and creativity. Stocksy, an artist-owned cooperative, is at the forefront of this movement by prioritizing authenticity over perfection in the stock media industry.
Aaron Bergunder, a UX designer at Stocksy, highlights the trend away from perfectionism towards authenticity, noting a resurgence in the popularity of disposable film cameras and simpler formats in creative processes. This embrace of limitation allows for a more instinctual and relevant approach to storytelling.
While technology continues to advance, there is a rising distrust of excessive reliance on technology and a return to simpler pleasures. Creativity thrives when there is a balance between embracing technology and limitations to foster storytelling.
Stocksy has adapted to this changing landscape by embracing smartphone-created content for its emotional resonance and familiarity. The focus is now on storytelling over perfection, allowing for a more authentic and engaging creative process. „We are now focusing on storytelling rather than perfection, encouraging creatives to use their preferred tools instead of fixating on technical specifications. Stocksy acknowledges the impact of platforms like TikTok in democratizing creative tools and welcomes the fresh perspectives these new voices bring. The cooperative model at Stocksy ensures fairness and equity for all contributors, with a significant portion of licensing fees going directly to artists. Looking ahead, Stocksy’s cooperative model positions it well to adapt and lead in the evolving creative industry. The future of creativity lies in authentic expression, meaningful storytelling, and the courage to break from conventional methods. To stay relevant in this changing landscape, creatives are encouraged to challenge their norms and explore new ways of creating.“