„When does an island cease to be an island? Mayda appeared as a crescent-shaped isle on various maps from the 14th to the 16th centuries. Initially located west of Brittany and southwest of Ireland, it later shifted towards Newfoundland, Bermuda, and the West Indies. However, despite being depicted by cartographers, Mayda never truly existed.
Mayda is also the name of a creative agency established in 2021 and based in Brooklyn, focusing on a multidisciplinary approach.
In search of a new visual identity to align with their vision and future goals, the agency partnered with Studio Kiln, a design agency in Penryn, west Cornwall.
The starting point was the agency’s name and its mystical connotations. Partner and creative director at Studio Kiln, Charlie Hocking, explains that Mayda’s name symbolizes their innovative practice, constantly seeking new ideas and creative solutions. This inspired the brand’s identity, with the horizon as a central theme.
The horizon represents exploration and potential, bridging the known and the unknown. It guides viewers through the brand and embodies Mayda’s forward-thinking philosophy. The Y portal, symbolizing a journey into the unknown, adds a dynamic element to the brand.
Depth and perspective were crucial in enhancing Mayda’s digital experience, with features like horizontal divisions and interactive perspective drawing users further into the site as if venturing beyond the horizon.“