Two years ago, Design Business Company (DBCo) was founded by Stewart Scott-Curran, Judson Collier, and Jordan Egstad with the aim of bridging the gap between traditional agencies and modern software companies. The studio combines the strategic depth of in-house teams with the creative agility of an independent practice.
In the startup world, the founders noticed a pattern in how internal brand teams operated, leading them to bring in agencies for help. However, they found that these agencies were often out of touch with the fast-paced environment of software companies.
With experience from top companies like Nike, CNN, and Apple, the trio saw an opportunity to apply their understanding of in-house brand operations in a more collaborative way. DBCo moves quickly, aligns seamlessly with product and marketing teams, and creates brand work that is both fast-paced and enduring.
The studio’s reputation is built on a co-creation-first approach, focusing on transparency and efficiency rather than traditional client-agency relationships. DBCo works closely with clients as embedded partners, prioritizing simplicity and openness in their design process.
They have observed a shift towards a heightened focus on brand strategy in the tech industry, with companies seeking collaborators who understand the product creation process and market dynamics. DBCo takes a selective approach to trends like AI-generated design, using technology to inform and support creativity rather than relying solely on it.
As DBCo enters its third year, their focus is on stability rather than expansion, emphasizing deep collaboration with clients to achieve long-term business goals.