In the spotlight this year is Molly Baz, a renowned cookbook author and recipe developer, known for redefining modern womanhood. Her Times Square billboard for Bobbie organic infant formula depicts her breastfeeding her four-month-old son, sparking conversations about modern motherhood. Despite facing backlash for pushing boundaries, Baz remains unapologetically herself, embracing all aspects of femininity.
Earlier this year, Baz’s Swehl’s lactation cookies billboard was deemed „too racy“ and taken down, as reported by the New York Times. However, her fearless approach has made her a symbol of embracing femininity without hesitation.
Founder of Ayoh, Molly Baz, is now venturing into consumer goods with a line of innovative mayos. Designed by New York-based studio CENTER, Ayoh’s branding aims to stand out on its own, free from celebrity endorsements. With flavors like Original Mayo, Dill Pickle Mayo, Tangy Dijonayo, and Hot Giardinayo, Ayoh targets sandwich enthusiasts, offering premium flavors without the hefty price tag.
Ayoh’s branding draws inspiration from classic diner and deli signs across America, blending historic charm with a modern twist. CENTER’s founder, Alex Center, shares Baz’s vision of bringing chef-level flavors to home kitchens, reminiscent of traditional sandwich shops that hold culinary heritage.
Centering on vintage diner aesthetics, Ayoh’s brand identity exudes a timeless appeal, paying homage to iconic sandwich establishments. The custom logotype, crafted in collaboration with lettering artist Alec Tear, adds a playful touch with a nod to classic deli signage, creating a brand that feels like a long-standing staple in American sandwich culture.