Beats has revealed its latest campaign for the launch of the Powerbeats Pro 2, created by their long-standing creative partner Translation. The campaign, titled „Listen to Your Heart,“ features top athletes LeBron James, Lionel Messi, and Shohei Ohtani, narrated by RZA. The focus is on the athletes‘ ability to control their heart rates in high-pressure situations. Translation’s Jason Campbell emphasizes the universal truth of heart rate control, showcasing how these athletes maintain composure amidst chaos. The campaign captures each athlete’s unique story while conveying a unified message. RZA’s impactful narration adds depth to the emotional weight of the campaign. Shot over multiple months in various locations, the production faced logistical and creative challenges, but the meticulous attention to detail resulted in a cohesive and visually striking final product. Each athlete’s distinct rhythm is reflected in the pacing and editing of the film, highlighting their shared ability to dominate the moment.
