Being a consumer in the beauty industry can be overwhelming. There is always a new lip product, makeup trend, influencer collaboration, celebrity skincare brand, or reimagined formula to try. But how do you know which products are worth the hype and investment? In a viral TikTok video, former Sephora employee Sophia Burrow is revealing the „dirty secrets“ about the biggest names and products in beauty.
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Price doesn’t always equal quality.
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If a skincare or makeup product comes in an expensive container, you might be paying more for the packaging than the actual product. Burrow explains that often you’re getting more packaging than product for your money.
Rare Beauty may not live up to the hype.
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Burrow doesn’t include Rare Beauty in her makeup kit. She finds the products to be average and not worth the excitement surrounding them.
Less flashy brands may have better formulas.
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Burrow suggests that brands with classic, less trendy products often have better formulas and provide better value for money. Niche brands like Skinfix are also recommended for their specialized products.
Not all The Ordinary products are worth it.
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Burrow points out that while The Ordinary is a good brand, not all of their popular products are worth the investment due to inconsistencies in their formulas.
Trending products may not work for everyone.
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Burrow emphasizes that just because a product is trending on social media doesn’t mean it will work for everyone. Factors like skin type, hair thickness, and skin tone play a role in product effectiveness.
Drugstore makeup is best for experimenting with trends.
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Burrow recommends trying out new trends with drugstore makeup products.