Sessions is determined to bring original food to every corner of the UK. However, as a platform that creates and supports food brands, its efforts have mostly been hidden from view. That changed with a recent identity update led by London-based design studio OMSE. The redesign positions Sessions as a prominent figure in the food industry, enhancing its credibility while also allowing the brands it supports to shine.
According to OMSE founder James Kape, the redesign aimed to strike a balance by making the brand more visible. This was achieved by linking Sessions to the brands they create through trademarks and using photography to showcase delicious food in unique settings.
At the core of the new identity is a distinct ‚S‘ symbol, designed to be subtle yet impactful. Inspired by trademarks, the ‚S‘ mark aims to bring credibility to the new brands and partners associated with Sessions.
Establishing Sessions as a standalone brand required a bold approach, moving away from reliance on food photography to establish its own voice through typography, colors, and messaging. Photography remains important in Sessions‘ identity, with a focus on creating images that provoke curiosity and provide a glimpse into the future of food.
Shelter Hall, a food hall within Sessions‘ ecosystem, serves as a launchpad for emerging brands. OMSE aligned Shelter Hall’s branding with Sessions while giving it a unique identity inspired by traditional market halls.
With Sessions expanding rapidly and partnering with industry giants, a cohesive brand identity was essential. The rebranding effort aimed to strengthen Sessions‘ credibility and ensure consistency across messaging.