B2B branding projects are often viewed as less exciting compared to consumer-facing projects. However, this does not mean they are any less interesting. B2C brands may have to put in more effort to stand out, but B2B designs can be just as beautiful and dynamic.
Base Design worked on a project for The Swiss Center for Design and Health (SCDH), a research centre that explores the intersection of design, science, technology, and health. Established in 2019, SCDH focuses on creating innovative spaces and processes in the healthcare industry. Base Design revamped SCDH’s brand to better communicate its work to B2B audiences and attract investors.
The project involved creating animated signs, imagery, and films to showcase the unique research centre and its activities. Base Design’s work aimed to highlight SCDH’s competitive advantages and position it as a leader in its field.