In 2024, many illustrators experienced a downturn in morale, but there is hope that 2025 will bring a renewed sense of enthusiasm to the industry. It is becoming clear that artificial intelligence is just a tool and cannot replace true human creativity. Despite the challenges faced by the wider creative industries, illustration agencies are still receiving commissions from eager clients looking to enhance their campaigns and media presence.
Illustration agencies are always on the lookout for new talent that can cater to the current demands of creative and art directors worldwide. Consistency and a strong point of view are key factors that agencies look for in illustrators. It is important for artists to have a distinct visual language and a clear message in their work.
Furthermore, diversity is a crucial aspect that agencies are focusing on. They aim to represent all communities and demographics in their work, ensuring that different perspectives are brought to the table. Clients are also placing importance on diversity in their campaigns, creating opportunities for illustrators from diverse backgrounds to shine.
Overall, despite the challenges faced by the industry, there is optimism for the future of illustration in 2025. By embracing creativity, consistency, and diversity, illustration agencies are paving the way for a more inclusive and innovative industry. Finding the right profile for each situation can sometimes be challenging, but it is a positive approach that leads to authentic results, genuine stories, and a positive impact on society.
By Raxenne Maniquiz, Handsome Frank
By Leo Teixiera, Norte
3. Demonstrating the ‚hand of the artist‘
With AI-generated work becoming more prevalent, illustration agents are now more interested in pieces that showcase the artist’s unique voice and visual language. Sarah Beetson, a talent scout for global agency IllustrationX in Australia, emphasizes the importance of incorporating handmade elements into digital processes to create work that stands out from trends and resonates emotionally with viewers.
By Clement Thoby, Brilliant Artists
By Kate Birch, IllustrationX
4. Bringing art into the physical world
Agencies are seeking artists who can translate their digital creations into physical spaces through murals, installations, and other traditional techniques. Embracing both digital and physical mediums, artists like Seo Hyojung and Annemarieke Kloosterhof are creating innovative works that can be experienced beyond screens. Showcasing the process behind the art is becoming increasingly important in a world dominated by AI, allowing clients to connect with the artist’s unique perspective and craft.
By Tom at Handsome Frank
By Alessandro Gottardo, Illozoo