British actor Tom Holland has launched his first business venture, a premium non-alcoholic beer called BERO. The brand aims to change the perception of non-alcoholic beer and was developed in partnership with New York-based studio CENTER.
BERO combines UK inspiration with American brewing expertise, resulting in a beer that reflects the rich brewing tradition. CENTER’s founder, Alex Center, was excited to work on this project with John Herman and the team at Imaginary Ventures.
CENTER’s approach focused on creating a contemporary brand while honoring heritage and storytelling. The design team drew inspiration from Tom’s personal experiences, such as his hometown crest, to create a brand that feels both authentic and modern.
The goal was to establish BERO as a standalone brand that doesn’t rely solely on celebrity associations. The visuals emphasize BERO as a premium product that appeals to a health-conscious consumer, avoiding the typical perception of non-alcoholic options.
The branding incorporates colors inspired by London boroughs and features a premium look with a touch of tradition. The chosen font, Arizona Flare by Dinamo Type Foundry, adds an elegant and sophisticated touch to the overall brand identity.