This week, Counter-Print released Expressive Type Today, a book that delves into the world of impactful type design and its ability to capture attention, shape perceptions, and evoke emotions. It pays tribute to designers and creative studios who see type as more than just a tool for communication, using it as a form of artistic expression that breaks boundaries.
The idea for the book came from the success of a previous project called Big Type, which led to an overflow of unique typographic works that didn’t quite fit the original concept but still possessed a bold personality. Expressive Type Today explores the challenges of visual clutter by showcasing typography as a daring and innovative medium, celebrating those who use type to make a powerful statement.
One standout example featured in the book is Studio Kiln’s typographic identity for the RTS 2023 event, which cleverly plays with balloon-like letters to convey the overwhelming nature of modern media. The book also delves into the deeper meaning behind typography, highlighting projects like Ingrid Picanyol Studio’s custom typeface for the restaurant Masvell, which pays homage to the establishment’s cultural heritage while adding a modern touch.
Expressive Type Today goes beyond showcasing inspiring projects; it aims to explore the universal appeal of typography that transcends cultural and linguistic barriers. The book serves as an invitation to view typography as a dynamic medium that can adapt to user context, blending interactivity and personalization to create a more engaging experience in a world of rapid digital consumption. Dowling envisions a future where expressive typography becomes even more experimental and interactive, adding depth and meaning to design.