Agua de Madre is a traditional water kefir brewed in small batches in London, naturally low in sugar and offering numerous health benefits from the fermentation process. It contains billions of live cultures for gut health and supports female-focused charities with one percent of profits. Founder Nicola Hart tasked adam&eveDDB with rebranding to create a multigenerational product. The rebrand focused on taste and honoring the spirit of the mother. Visuals and logos were updated with vibrant colors and nostalgic typefaces, while maintaining the Madre’s face illustration and wordmark font. The typography and color palette reflect the drink’s lively taste and childhood joy.
