Designers must understand their own history, just like any other profession. A new book titled „Modernist Graphic Design in Britain 1945-1980“ by graphic designer Ian McLaren and academic Tony Pritchard sheds light on how designers helped shape society during a time of significant national change. The authors aim to correct historical misconceptions by highlighting the contributions of individuals who influenced the nation’s narrative.
The post-war period influenced designers‘ creative output, with political tensions and technological advancements playing key roles. While post-war austerity may have seemed limiting, designers found ways to express optimism and support causes they believed in. The book also introduces lesser-known figures like Robin Fior and Desmond Jeffery, emphasizing their focus on issues rather than self-promotion.
Technological advancements, such as the transition to digital media and colored publications, reshaped the design landscape. The book documents these changes, showcasing significant works like Ken Garland’s designs for Galt Toys and Pentagram’s Campaign Against Museum Admission Charges. Ian McLaren hopes the book will contribute to a better appreciation of British Modernism’s unique character and the influence of post-war designers on visual culture.