Sandalen und Beach Resorts starten neue Kampagne und Identität.

Sandals and Beaches Resorts has launched a new multi-media advertising campaign created by Leo Burnett, featuring a redesigned visual identity by Wolff Olins that aims to enhance customer experience and internal culture.

Renowned for their all-inclusive travel offerings, Sandals and Beaches Resorts are embracing a „pure Caribbean expression“ to inspire travelers with authenticity, expertise, and a genuine connection to the islands. The campaign, titled ‚Made of Caribbean,‘ will be showcased across various platforms including linear television, digital, print, social, and out-of-home advertising.

The campaign includes a brand film narrated by Stewart that captures the vibrant soul, rich traditions, and natural beauty of the Caribbean, emphasizing the brands‘ commitment to the islands and their people.

Two launch spots, ‚Three Things‘ for Sandals Resorts and ‚Memories‘ for Beaches Resorts, highlight the unique elements of each brand’s offerings and aim to bring families closer together through memorable vacation experiences.

Leo Burnett EVP Mikal Pittman states that Sandals and Beaches Resorts are authentically ‚Made of Caribbean,‘ and the creative platform celebrates their unique identity and sets the stage for the brands‘ evolution.

Wolff Olins focused on refining the existing logomark for Sandals and Beaches Resorts, drawing inspiration from the natural vibrancy of the Caribbean and incorporating colors, typography, and graphic elements found on the islands.

The studio aimed to unify the two brands through a shared color palette, typography, and graphic language while maintaining their distinct identities. Fresh messaging, tone of voice, and copy were also developed to enhance the overall brand experience across various touchpoints.

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