Since its establishment, Vanderbrand in Toronto has become known for its thoughtful and strategic work focused on various places and spaces within high-end real estate, hospitality, and cultural sectors. Founded by creative director Julie Vander Herberg, the agency prioritizes collaboration, integrity, research, adaptability, and creative excellence in its work.
Collaboration is at the core of Vanderbrand’s approach, with a strong emphasis on inclusivity and open communication both internally and with clients and partners. Research and strategy are integral to the creative process, allowing the agency to develop innovative solutions that meet client goals and resonate with target audiences.
Typography plays a key role in Vanderbrand’s work, evident in projects like the Burnaby Lake brand identity and the Niagara Benchlands campaign. The agency’s attention to detail and choice of fonts reflect the unique characteristics and values of each place.
In addition to working on place-related brands, Vanderbrand collaborates with Together Design Lab to address housing issues in marginalized communities. The brand identity for TDL reflects a sense of togetherness and adaptability, symbolized by a reinvented plus sign that represents community and collaboration.