If you have aspirations for a career in a creative industry, brand design is a crucial skill to master. In today’s digital age, standing out in a sea of competition is more challenging than ever, making strategic brand design essential. LABASAD, the Barcelona School of Arts and Design, is dedicated to nurturing this skill set.
Their latest offering, the Online Master in Brand Design, launched last November and is set to revolutionize the field of brand design. Developed in collaboration with industry experts, this course equips students with a comprehensive toolkit for success in the ever-evolving world of branding.
Led by Storm Wiggett, a seasoned brand and packaging design specialist, the course stands out for its depth and rigor. Unlike other online design programs that focus solely on creative skills, this course delves into strategy, research, psychology, and various design disciplines.
Students will gain expertise in brand history, consumer behavior, brand strategy, and a range of creative disciplines essential for successful brand building. The program culminates in a final project where students create and launch a brand identity from start to finish.
The practical focus of the Online Master in Brand Design sets it apart, ensuring that students are well-equipped to navigate the competitive landscape of brand design. LABASAD’s commitment to providing industry-relevant education shines through in this innovative course.
Projects by Storm Wiggett for various brands:
- Kind Rebels Popcorn Packaging
- Cecilia’s Farm Fruit Smoothie Multiboxes
- Honest Chocolate
- Amazeballs
- Sunbird Rooibos Tea Packaging Range
„Our primary goal was to reflect the real-world demands and best practices of the brand design industry,“ Storm explains. „We wanted to give students the exact toolkit that professionals use to conceptualise, build, and launch distinctive, impactful brands.“
As such, the program is structured around five core modules, each led by a renowned specialist in their field. From brand psychology and strategy to packaging design, typography, and launch planning, every aspect is imbued with relevance and applicability.
The art of storytelling
Take, for instance, the brand strategy and research methodologies module led by Dr. Jaqui Hiltermann. „She is a Ph. D.-level expert in human geography and cultural studies, and her ability to translate complex research principles into actionable brand insights is a major asset,“ stresses Storm. Jaqui believes that the best way to change people is to change their environment, and the best way to learn is to tell a good story.“
Or consider the packaging design module led by the celebrated Frederick Peens, founder of MARK Studio. „Renowned for his unwavering commitment to quality and innovation, Frederick has garnered global acclaim, establishing new standards in the packaging design field,“ notes Storm. „His outstanding contributions have been celebrated with prestigious awards such as Bronze, Pentaward, D&AD Yellow Pencil Award, and the World Brand Society Gold Award, to name but a few.“
Importantly, the program also devotes significant time to developing students‘ presentation and launch skills – an often overlooked but crucial aspect of successful brand rollouts.
Expert instructors
As you’re probably sensing already, the calibre of instructors assembled for the Online Master in Brand Design is pretty exceptional. Boasting decades of collective experience, these industry pioneers have shaped the visual identities of some of the world’s most recognised brands.
Another leading name on the list is brand psychology and strategy specialist Haldon Burns. „He’s an independent creative powerhouse with over 32 years of expertise in brand positioning, naming and copywriting,“ says Storm. „Having worked with prestigious brands such as Bang & Olufsen and Aston Martin, he brings that high-level, luxury brand perspective to the course.“
Then there’s Tyrone Beck, the creative director instructor. „He boasts a rich 22-year career as a designer and art director, spanning diverse industries,“ says Storm. „He has earned acclaim for his innovative solutions, successful campaign executions, and strong collaborative approach.
By learning from this esteemed group of practitioners, students will gain a 360-degree perspective on the art and science of brand design.