You know how half the fun of a great night out is the excitement, the coordination of meeting spots on WhatsApp, and the pre-party dance sessions in your pajamas? Well, the same goes for wine. True wine enthusiasts understand that it’s not just about the taste on your palate. A significant part of the pleasure comes from selecting the bottle, contemplating its flavors, and immersing yourself in its world.
In essence, similar to food, where the first impression is visual, a lot of the pleasure of wine comes from its branding. This is why Portuguese winemakers Tom Simpson and Inès Deroche aimed to create products that inspire everyday celebrations, encouraging people to appreciate the simple joys in life, no matter how big or small.
They envisioned a beverage brand that fits perfectly into any occasion, believing that it’s the little victories, major achievements, and moments of happiness that truly give meaning to our lives.
Therefore, they enlisted the help of Kingdom & Sparrow, the branding studio from Cornwall known for their work on Peacock Cider, to develop Delancia.
Crafted as a sparkling botanical aperitif with a light fizz and low alcohol content, Delancia is a wine spritz that offers a refreshing alternative to traditional sparkling wine. It can be enjoyed on its own as an aperitif, mixed into cocktails, or shared with friends on a sunny day.
The brand debuts with two distinct flavors: a sparkling rosé wine infused with pomegranate and rosemary, and a sparkling white wine blended with elderflower and green tea. Delancia combines premium Portuguese wine with innovative, all-natural flavors for an elevated drinking experience.
Delancia’s wine is sourced from Portugal’s Alentejo region, so it was crucial to capture the essence of this vibrant landscape in the brand identity. The Kingdom & Sparrow team immersed themselves in Portuguese culture, spending time in Alentajo and Lisbon to understand the brand’s roots and the lifestyles of the target consumers.
To bring Tom and Inès‘ vision to life through branding and packaging, they created a collection of characters inspired by native animals, birds, plants, and botanicals.
The brand’s visual identity is a vibrant homage to Portugal’s Alentejo region, transforming a simple drink into a narrative of landscape, culture, and celebration. The Iberian lynx serves as the brand’s primary mascot, symbolizing the region’s ecology and spirit.
The lynx, portrayed pouring a glass, is accompanied by other characters like hoopoes, swallows, and local botanical elements, creating a rich storytelling experience across the packaging.
For the bottle packaging, Kingdom & Sparrow designed two distinct scenes, one for each flavor, with the Iberian lynx as the focal point, surrounded by a lively cast of supporting illustrations. This approach creates a bold, colorful, and dynamic visual world for the consumer, with the flexibility to expand into new flavors in the future.
The color palette reflects the unique personalities of each flavor, with warm oranges and purples for the rosé variant and greens and turquoises for the white wine version.