Wenn PPE auf Design trifft: Die Neugestaltung von SUN des Handschuh-Anbieters Traffi

SUN, a brand agency based in Lancashire, has partnered with PPE leader Traffi to revamp its visual and verbal identity. This includes a new typographic system, iconography, and sustainability logo. The collaboration aims to prepare Traffi for global growth while highlighting its commitment to innovation in the PPE market.

With around 60% of the UK workforce wearing protective gear, Traffi is a key player in providing industrial safety gloves for various industries. SUN was recommended to Traffi by experienced marketing directors for their expertise in branding. SUN’s founder, Jamie Kelly, describes the challenge of establishing Traffi as a leading hand protection specialist who understands the needs of those they protect.

Recognizing Traffi’s passion for safety and care, SUN worked on enhancing the brand’s visual language and messaging architecture to stand out in the competitive safety wear market. By focusing on Traffi’s deep understanding of hand protection and incorporating a refined colour-coding system, SUN aimed to emphasize the brand’s innovation and commitment to safety.

In addition to its innovative Traffic Light System for glove selection, Traffi has also prioritized sustainable materials and practices in its manufacturing and supply chain.

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