In the past five years since the pandemic, there has been a significant shift in how we receive our goods. Local takeaways are now less likely to distribute leaflets through your door, directing customers to online delivery apps instead. This change is due to the rise of „ghost kitchens“ and online delivery services, which have posed a threat to traditional brick-and-mortar businesses.
Retail is also following this trend, with tech giants like Amazon offering grocery delivery services. However, while convenience is appreciated, the closure of local stores is a concern. In response, Co-op has introduced an innovative app called Peckish, which aims to support independent retailers and preserve local character in shopping experiences.
SomeOne, the creative agency behind Peckish, explains how they developed the brand to champion local businesses while leveraging the trust of a national brand. The core mission of Peckish is to support local businesses and communities.
The name „Peckish“ was carefully chosen to capture the essence of casual, local food conversation. The visual identity of Peckish integrates elements of Co-op’s brand while developing its own unique personality. The brand features a distinctive „bite“ graphic device that symbolizes competition and innovation.
Illustrations by Miguel Ángel Camprubí play a central role in Peckish’s visual storytelling, enhancing the brand’s overall narrative.