Was mir das Amt des Vizepräsidenten des Cambridge University Jazz Orchestra über Sonic Branding beigebracht hat.
Working with the creative team at sound boutique DLMDD, I have noticed many similarities between leading a jazz ensemble and developing a brand’s sonic identity. Both involve storytelling, emotional connections, and collaboration. Understanding how sound impacts people, often on a subconscious level, is crucial in both roles. Here is what I have learned from my … Weiterlesen